GMP Foods celebrated a major milestone with the official launch of Moloko Cheese at a grand event hosted at The Nishat Hotel, Lahore, in collaboration with its trusted distribution partner, Asif & Sons. The event brought together industry professionals, chefs, HoreCa customers, and media representatives to experience the arrival of a premium cheese brand that delivers exceptional quality, taste, and international standards.

The evening began with a powerful video message from the Chairman of GMP Foods, setting the tone for the company’s purpose-driven journey. This was followed by an inspiring address by the CEO, who shared the company’s vision, strategic direction, and steadfast commitment to food innovation, safety, and excellence across Pakistan and the Middle East.

A key highlight of the evening was the address by the owner of Sheikh Asif & Sons, who expressed strong confidence in GMP Foods after touring its state-of-the-art production facility. He commended the company’s ability to lead the local cheese market and elevate industry standards, while emphasizing the strength of their strategic partnership.

Guests—including members of the Board of Directors and HoreCa customers—enjoyed curated tastings of gourmet dishes made with Moloko Cheese and witnessed engaging live cooking demonstrations, featuring fresh stone-baked pizzas. The event concluded with heartfelt appreciation from HoreCa partners—signaling a promising start to GMP Foods’ mission to redefine dairy excellence in Pakistan.